Social Media and Youtube Analytics | July 2023
- Jordan & Emily
- Aug 3, 2023
- 5 min read
Updated: Aug 4, 2023
Hi There! Whether your creating online content with a dream to live nomadically or you're just curious about what a social media growth journey looks like, you're in the right place. This page has a lot of words, numbers and graphs so I hope I can make it as entertaining as possible while still providing the juicy stats you want. If you're after our income and expense report click here! This page might use acronyms, if you're unsure of what they are i'll include a definition glossary at the end. Jump to what you want:
Youtube Analytics
July was a crazy month! it started nice and steady. Our South America videos still didn't hit the mark (And haven't even still!) but our Rocky Mountaineer video kept on moving. It poured some gas on the fire and had a bit of an explosion moment that carried our views an income for July. We also have to give an honorable mention to our Tranfagarasan video from Romania as well as the old faithful Serbian Food who both had good sized contributions.
Best performing Video (July)
Obviously the Rocky Mountaineer video went a bit crazy for us and continued to bring in views and subscribers through July. Most of the viewers for this video are also based in America, Canada, Australia dn the UK so the CPM has been climbing too!
Underperforming video (July)
Our worst performing video for the month was a bit more of an information based video on catching a bus between Cartagena and Medellin (Two of the most tourist heavy cities in Colombia) We thought it would be a long term winner and tried to keep the retention a big focus. The retention focus cut the length all the way down to 6 minutes but alas, it wasn't to be. The video started slow and stayed slow. I won't write it off completely but it's unlikely he algorithm will pick this one up!
Strategy change update
We continued publishing Shorts to our main channel through some of July however we significantly reduced the amount toward the end of July as we got busy. Below you can see the breakdown of Long form VS Short form.
We make sure to untick the 'Publish to subscribers' option when posting shorts so we don't annoy the long form chronological viewers. So this means that we have gained 45 Subscribers just from our shorts in June and if we can get even a few of those converted into long form viewers by having YouTube showing them our long form thumbnails, then it's definitely worth it!
Youtube Financial Statistics (July)
Last month I posted in here saying that in June we had both our Highest income month of $2,487.64 AND our highest income day of $139.17. Records are made to be broken though and in July we absolutely smashed it!
Website Analytics
We've continued to put in A LOT of behind the scenes effort into our website through July. We made the decision to move from Wix to Wordpress for design and functionality reasons but that also means learning a whole new system. Which we're only really getting the hang of now. We hope you'll be reading the next months Analytics report on the new website!
Website search engine optimisation (SEO)
We've continued to try and improve upon our SEO but since we are in the process of moving over to Wordpress this is going to look a lot different soon! We are getting notified every so often that we have had a few people find our site through google search which is fantastic and I hope that continues!
Website page Indexing
Our page indexing (Which is the number of pages we have that are actually listed on google) has risen again. Like i said earlier, we ended up getting pretty busy through the end of July and kind of stopped asking google to index our pages. PLUS moving everything to the new website means it might not be worthwhile anyway!
Website page load speed
We are straight up not having a good time with our load speed and performance for our website. Specifically viewing on the mobile. Sorry if this page loads horribly slow!! Again, we have decided to put our energy into building the new site rather than fixing this one so hopefully all these speed issues will be a thing of the passed in my August report!
Instagram Analytics
The world of instagram is another place we havent really explored too much. we've made a few reels and posts that have done okay but we never really had a clear vision or any consisteny until recently.
In July our instagram reached 6378. Which is a MoM drop of 21.1%. We didn't post anywhere near as much as we did in June so this is understandable.
Our followers grew from 844 at the beggining of July to 1004 at the beginning of August! which is MORE than June, deposite reaching less accounts! thats a growth of 160 followers (186 new followers - 26 who stopped) but where it sounds much more impressive is a month on month growth rate of 18%
We definitely fell a little bit off the wagon with our posting on instagram and hope to get back onto it through August but we really don't know. We are behind in our editing schedule adn this new website build is a long process!
TikTok Analytics
'Throw anything and everything at the wall and see what sticks' is the method we subscribe to for TikTok. It seems to have no real rhyme or reason so we are repurposing as much as we can. We seemed to continue to be sliding backwards over the course of July and have come to rest JUST above 7000 followers. Hopefully we can post a few more things to stay clear of that mark!
Youtube Shorts Analytics
When we get busy, the first thing to fall off is the shorts channel. We're okay with that. Sometimes I do think we're splitting our focus over a few too many platforms/channels so i'm okay with litting this one go..
Facebook Analytics
Facebook is another place that we want to put more effort into but it has definitely been put on the back burner for July. We did grow in our page visits thanks to the Rocky Mountaineer tagging our page in one fo the videos we made for them! (It got almost a million views on Facebook somehow!) but i tonly resulted in 10 page likes of growth!
Summary
July was insane! We have our best YouTube month ever but also had most other platforms decline. We are definitely still trying to find the balance of managing so many different things at the same time. I think it's okay to let some things fall away if it means a higher level of mental health and our main focus being succesfful! Thanks for reading our social Media and Youtube Analytics report! If you want to check out how much everything costed in July, click here!
Glossary of terms
CPM - 'Cost per Mille' This is the cost an advertiser will pay YouTube per 1000 views. It fluctuates through a number of factors, the biggest two being location the ad is viewed from and type of ad. E.G. Finance videos get finance ads that are more expensive. A viewer from a wealthier country is more expensive than less wealthier countries.
RPM - 'Revenue per mille' Is the amount of money you will take home as Adsense after Youtube has taken it's cut from the CPM.
AVD - 'Average view duration' The average time spent viewing your video generally represented as a %
CTR - 'Click through rate' This is a % of people who click on your thumbnail when shown MoM - Month on Month Impression - Amount of times your thumbnail has been shown to a potential audience
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